Fewer words,
stronger visuals
Asset queen, always on the lookout for ways to add flair, spice up projects and sharpen the craft.
Native to the platform
Top-of-funnel quick cuts and educational content designed to drive results.
Helping startups get their brands and products off the ground
Carly
Eucalyptus
Head of Growth, Australia - AU
it is with great awe and pleasure to announce that we officially
HIT A HOME RUN with JPR992
a massive congrats to @Jenny Tao for pulling together this bad
boy, which is FLYING on YT at the moment with a $49 CPQS-
almost half our goal the fact that it is a 2:30 long video is also nuts - talk about buying the next second for the next three seconds for the next
ten seconds for the next two minutes.
🍅Jadore. Well done miss jenny!!!
Jordan
Eucalyptus Global
Head of Performance - AU
📣BIG SHOUTS TO
@Jenny Tao📣
Who I believe has just achieved the first a TWO MARKET HOME RUN on YOUTUBE ADS in both in Australia & UK
UK Cost: £30.069.52
UK Quiz Start: 2143
AU Cost/QS: $61
AU Quiz Start: 1041
Tim
Orchard Marketing
Creative Director
JEEENNNNNNNNNNNYYYYYYYYYYYYYYY!!!!!!!!!!!!!!!!!!! It has just been the greatest pleasure having you in the creative team over the last 4 years (and given your historically itchy feet I count every day as a win haha). You have been such a superstar not just in the creative team but across the whole agency and you will be very sorely missed. You have delivered so many brilliantly beautiful pieces of creative that I couldn’t possibly count them even I wasn’t suffering SAD. But to say the least they are many, and they full of your creativity, style, integrity and soul – and that is something we have all come to love and admire. I know that you will go onto many more amazing and great things in your life. Your story is young and still being written but like everyone in life you have to write it yourself, take some risks and chase some new horizons so while we will all miss you dearly you will always have the love, support and admiration of everyone at Orchard willing you onto succeed in what ever you choose to chase!
Anonymous
Eucalyptus
stakeholder feedback
Jenny has shown a lot of growth in regards to leadership over the last 6 months. From hiring for a motion designer, helping the Juniper Japan team motion designer upskill on International briefs, presenting a Writer’s Guild session on scripting for animation, to encouraging Kelvin to organise his metrics school sessions, Jenny consistently helps others develop and inspires ownership. In doing so, she encourages other creatives at Euc to tap into their own leadership capabilities.
Rosa
Eucalyptus
Digital Designer - AU
Jenny has shown a lot of growth in regards to leadership over the last 6 months. From hiring for a motion designer, helping the Juniper Japan team motion designer upskill on International briefs, presenting a Writer’s Guild session on scripting for animation, to encouraging Kelvin to organise his metrics school sessions, Jenny consistently helps others develop and inspires ownership. In doing so, she encourages other creatives at Euc to tap into their own leadership capabilities.
Katie
Eucalyptus
Head of Content - AU
A HUGE shout out to @Jenny Tao for creating perhaps one
of the most thoughtful, most high-quality pieces of content to
come from the Juniper brand.
As Juniper shifts into a more
opinionated place, this YouTube ad speaks to the perception of
medical weight loss being a shortcut to success or "cheating"
success. I'm in awe, I know y'all will be too. Give it up for our
Principal Motion Designer @Jenny Tao and @Erica Harrison for the beautiful scripts and voiceover. Just wow!
Carly
Eucalyptus
Head of Growth, Australia - AU
Cannonballing into the channel with a MILESTONE update: We
have our first creative hit on YouTube This asset was made by @Jenny Tao a few weeks ago, after a creative review where we scripted graduated formats of
"medicated weight loss is not cheating."
For reference, a "hit" on YouTube means it has spent $4,000 with a
CPQS below $80. In the last 14 days, this asset has spent $6.5K
and got 84 Quiz Starts with a CPQS of $77
Billiig shouts to Jenny and the team for levelling up our
messaging, we're getting some amazing traction so far!
Jordan
Eucalyptus Global
Head of Performance - AU
This AU ad is killing it from Jenny on YouTube
Carly
Eucalyptus Global
Head of Performance - AU
🚨Impending Hit Alert🚨
@Jenny Tao is back and aiming to get on the board with this
banger of an asset. Shipped only 5 days ago, this asset has
already brought in FIFTY QS's at a staggering $13 CPQS, plus 4
CPs at $162 CPCP Doesn't end there - it has a 0.71% CTR (avg. is 0.4%) and a 54% THUMB STOP RATE 🔥🔥🔥
Anonymous
Eucalyptus
stakeholder feedback
Jenny consistently demonstrates a strong bias towards action. This is evident in her day-to-day work. Some examples include sharing new ideas, turning them into briefs and attempting to write copy to unblock her work.
Anonymous
Eucalyptus
stakeholder feedback
Jenny ran several Motion 101 class for the designers and those interested. She selflessly empowered others at Euc to adopt her unique skills, and the feedback from those sessions were amazing.
Jo H
Eucalyptus
Chief Commercial Officer - AU
Nice subtle motion on the box too! also the little audio flourish when “clinically proven treatment” is shown, feels
shiny ✨. I see you I see you @Jenny Tao
Katie
Eucalyptus
Head of Content - AU
Carly teased it at Friday's stocktoberfest party and now here it is: Eucalyptus' first-ever fully animated TVC!!! I'm so, so proud to share this incredible piece of creative from
the Juniper growth team.
It started as a static ad test (one in a series of 39 headlines), was iterated into a bunch of Facebook
ads, and then it became a bigger creative bet in the shape of a
longer-form YouTube ad, scripted by @Erica and illustrated and animated entirely from scratch by @Jenny Tao.
As it happened, the YouTube ad outperformed any creative ever
run on the platform, and so we made it into a TVC.
It's confident and opinionated, but also empathetic and true to
Juniper's mission to empower women on their journey to better
health. Please join me in celebrating the work of this beyond talented team. @Jenny Tao on animations, @Erica Harrison on scripting, @Johnny and @Elliot on production
Katie
Eucalyptus
Head of Content - AU
A huge shout out to @Jenny Tao for this absolutely stunning
and completely mesmerising YouTube creative. Couldn't look
away if we tried 🙌
https://www.youtube.com/watch?v=e___fb_vagA
Anonymous
Eucalyptus
stakeholder feedback
Everyone knows how creative Jenny is, but not everyone realises how creative she can be when it comes to problem solving. Her deep sense of empathy for our patients and her willingness to keep iterating result in creative solutions that others might not be able to think of. Examples include her lo-fi little wheels, her awesome ideas during creative reviews and even metrics, and everything she does, really.
Anonymous
Eucalyptus
stakeholder feedback
Jenny’s superpower is her collaboration skills. She’s stepped up in the last 6m to work with other teams, including the product team on the app launch. As the motion leader at Euc, she has defined new standards for how we work, including a new motion storyboard process that has limited feedback rounds and sped up our output whilst improving quality