Initial concept: Jenny Tao Copy writer: Jenny Tao, Carly Griffin Voice over: Erica Harrison Animation: Jenny Tao
What I do best is turning long, complicated information into animated videos so simple even an 8-year-old could understand. Tackling complex topics stretches my thinking — and every time, it pushes me to explain things better through eye-catchy visuals.
Juniper | Youtube explainer Ad
Initial concept: Jenny Tao Copy writer: Jenny Tao, Carly Griffin Voice over: Erica Harrison Animation: Jenny Tao
What I do best is turning long, complicated information into animated videos so simple even an 8-year-old could understand. Tackling complex topics stretches my thinking — and every time, it pushes me to explain things better through eye-catchy visuals.
Juniper | Safety TVC | TV advertisment
At Juniper’s performance growth team, we often blend video and motion in our ads — because we believe motion adds that extra punch. It doesn’t just support the message, it elevates it. With motion, we can shape the tone, control the pace, and craft something far more dynamic than a standard edit. In my opinion, that’s way cooler — and way more powerful.
Art director: Amelia Hanigan Copy writer: Erica Harrison, Amelia Hanigan Producer: Johnny Simon Camera: Elliot Toms, Max Ravier Animation: Jenny Tao Video Editing: Jenny Tao, Johnny Simon
Juniper | Obesity has fallen in the US | Youtube Advertisement
Art director: Amelia Hanigan Copy writer: Jenny Tao, Erica Harrison Animation: Jenny Tao
This is a recent project I put together on global obesity rates. With a bit of help from my buddy ChatGPT, I took it from a rough idea to a fully animated explainer video. I was going for a bit of a Vox-style vibe — something informative but visually punchy. I wanted the animation to feel bold and creative, while still giving the topic the seriousness it deserves.
Schwarzkopf | BAU | Social
Animation: Jenny Tao Video Editing: Jenny Tao
Just to throw this into the mix — this example might feel a bit too polished compared to where the trends have shifted over the past 2–3 years.
The truth is, social media is constantly evolving. Platforms are becoming more niche, and it’s getting increasingly specific (and challenging) in how we approach growth and run ads.
That said, social ads are still my bread and butter. I’ve spent the last eight years as a motion designer creating content in this space — it’s where I started, and it’s still my comfort zone.
But I’m ready to push beyond that. At the end of the day, I just want to make content that doesn’t suck — and yes, with motion design, of course.
